A list of 6 popular white hat SEO techniques is given below:
- Good content
- Proper use of title, keywords and metatags
- Ease of Navigation
- Site Performance
- Quality Inbound Links
- Mobile Friendliness
1) Good content
A unique, well written content makes your website more trustworthy and valuable for search engines and human visitors. It optimizes your website for search engines, helping you achieve higher rankings on search engine listings as search engines provide end-users with the most appropriate website for their search.
2) Proper use of title, keywords and metatags
The information contained in HTML code is known as metadata. This provides the crawler with information about the site for classification and indexing purposes. Therefore, metadata must include the appropriate title, keyword, and metatag.
3) Ease of navigation
Search engines also consider ease of navigation when assessing the usability of a site, so avoid irrelevant links and use universally recognized links. This is important not only for users, but also for crawlers that index sites
4) Site Performance
Site and page performance is another factor considered by search engines to assess sites. Unavailable sites or missing pages cannot be indexed by crawlers of search engines; A site or page that does not perform for a week or a day can adversely affect site traffic. So, make sure that your site loads fast and is accessible at all times.
5) Quality inbound links
The site must have quality inbound links as search engines regularly assess backlinks for their relevance. If irrelevant backlinks are found in a site, it will be discounted or penalized by search engines, for example, a website about farming in India that has many links about technology from European websites, which are let down by search engines will be shown.
6) Mobile Friendliness
Mobile-friendliness has become an important SEO factor as Google has started emphasizing mobile results since 2016. The reason for this is that there has been a tremendous growth by mobile users browsing content on their mobile phones. Therefore, make sure that you have a mobile-friendly site.