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SEO Tutorial

The SEO tutorial provides basic and advanced concepts of SEO. Our SEO tutorial is designed for beginners and professionals.

SEO stands for Search Engine Optimization. It provides techniques for optimizing websites so that it can rank well on search engines.

Our SEO tutorials cover all topics of search engine optimization such as black and white SEO techniques, how search engines work, SEO market research, content research, on page optimization techniques, off page optimization techniques, social media optimization, SEO tools etc. .

What is SEO

SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. When people search for keywords related to their products and services, it helps websites to get higher rankings in search engine results. Therefore, the practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in SEO.

SEO Process
Image by Pinterest

Search results are presented as an ordered list, and sites that are higher receive more traffic. For example, for a search query, the result that is at number one would get 40 to 60% of the total traffic generated for that query. Only 2 to 3% of visitors go beyond the first page of search results.

How Search Engine Optimization Works

Search engines like Google have their own algorithms or rules for deciding the order of pages to show for search queries. These algorithms determine the ranking of SERPs based on various ranking factors. However, it places more emphasis on certain metrics to evaluate the quality of a page and determine its ranking accordingly.

Key Metrics Used by Search Engines

Links: Links to other sites are called backlinks. These links help determine the ranking of a site in SERPs. A link is considered a quality vote from other websites, as the owner of the website will not link to a site that is of poor quality.

Content: Content quality is also an important parameter in determining the ranking of a site. The content for a given search query must be unique, relevant.

Page structure: Web pages are written in HTML; HTML coding of a page is also done by search engines to evaluate a page. So include important keywords in the title, URL and other meta tags and also make sure that the site is crawlable.

SEO Tutorial

  • SEO Tutorial
  • Types of SEO
  • White Hat SEO
  • Black Hat SEO
  • How Search Engine Works
  • What is Domain
  • What is WWW
  • Search Engine vs Portal
  • Google Algorithm Updates

Reseach and Analysis

  • SEO Keyword Research
  • Competitors’ Analysis
  • SWOT Analysis
  • Choosing Best Keywords
  • Keyword Research Tools

SEO Guidelines

  • Website Design Guidelines
  • Content Optimization
  • SEO Design and Layout

On Page SEO

  • On Page Optimization
  • SEO Page Title
  • SEO Meta Description
  • SEO Meta Keywords
  • SEO Headings
  • SEO Optimized Domain
  • SEO Canonical Tag
  • SEO Meta Tags
  • Miscellaneous Meta Tags
  • Open Graph Meta Tags
  • SEO Images
  • SEO Internal link
  • SEO Site Map
  • SEO Hidden Text
  • SEO Web Hosting
  • SEO Robots Meta Tag
  • SEO 301 Redirect
  • SEO 404 error

Off Page SEO

  • Off Page Optimization
  • SEO Page Rank
  • SEO Link Popularity
  • SEO Directory Submission
  • SEO Social Bookmars
  • SEO Blog Submission
  • SEO Article Submission
  • SEO Reciprocial
  • SEO Forum Posting
  • Search Engine Submission
  • RSS Feed Submission
  • Press Release Submission

Interview Questions

  • SEO Interview Questions
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