Digital Marketing Tutorial

Marketing of products and services through the use of digital technologies, mainly through the Internet, which includes mobile phones and other digital mediums, falls under the umbrella of digital marketing. This tutorial explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn and Google+ to promote your business and create more awareness about the products and services you offer Huh.

In simple terms, digital media is the promotion of products or brands through one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing, or web marketing.

Why Digital Marketing?

In digital marketing, a reporting and analytics engine can be placed within a campaign that allows an organization or brand to monitor in real time how a campaign is performing, such as what is being viewed, how much Actions such as times, how long, as well as response rates and purchases.

– Search Engine Optimization




SEO stands for Search Engine Optimization. It is the process of obtaining traffic from free, organic, editorial, or natural search results on search engines. Simply put, it is a name given to activity that attempts to improve search engine rankings. In many cases, this is simply quality control for websites.

SEO can target different types of search, including image search, local search, video search, and news search engines. Applying a sound SEO strategy will help you find out the most important points in the process of purchasing your website or when people need your site.

Search Engine Crawlers

Major search engines such as Google, Bing, and Yahoo !, use crawlers to find pages for their algorithmic search results. Pages that are linked to other search engine indexed pages do not need to be submitted because they are found automatically.

Advertisements

Search engine crawlers can look at many different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site can also be a factor in whether a page is crawled or not.

– Social Media

Social media today is essentially the word of mouth marketing. Connecting people online with you in the social sphere helps spread the word about what your company is and what your products and services are.

Start Social Media Marketing




If you’re starting from scratch with your social media strategy, here are the basic steps to get you started −

  • Step 1 − Choose your social networks
  • Step 2 − Fill your profiles completely, remembering to load in your keywords
  • Step 3 − Find your voice and tone
  • Step 4 − Pick your posting strategy – how often, when, and what type of content
  • Step 5 − Analyze and test
  • Step 6 − Automate and engage

– Content

Content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Content marketing is an umbrella that covers a set of strategies, techniques and tactics to meet business and customer goals using the most relevant content to serve, attract, retain and engage customers, customers goes. Content uses blogs, podcasts, videos, and social media sites as a vehicle. Today it is used by 86% of businesses. However, effective content marketing is not so easy.

Goals of Content Marketing

Given the fact that content plays a role in almost all marketing techniques and tactics, there are no goals that cannot be reached using content. However, from the point of view of content marketing, we see that marketers focus on some key goals such as

  • Brand awareness
  • Lead generation
  • Engagement
  • Sales
  • Lead nurturing
  • Customer retention and loyalty
  • Customer evangelism
  • Up-selling and cross-selling

– Email

In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This usually involves sending emails, requesting merchandise, or using email to make sales or donations.

Any email communication is considered as email marketing if it helps to build customer loyalty, trust or brand recognition in a product or company. For example, when a company sends a business message to a group of people using electronic email, mostly in the form of advertisements, requests for business or sales, or soliciting donations.

Email marketing is an efficient way of promoting your business as well as staying connected with your customers. By doing this, you can easily and quickly reach target markets without the need for large amounts of print space, television or radio time, or high production costs.

Additionally, when using email marketing software, you can maintain an email list, which is segmented based on several factors, including the list’s customers’ likes and dislikes, spending habits, and other important criteria. A number of addresses are given on Aadhaar. Emails are then created and sent to specific target members in the list, providing them with a personalized email information they are interested in or requesting.

Email marketing can be carried out by −

  • Email newsletters
  • Digests
  • Dedicated Emails
  • Lead Nurturing
  • Sponsorship Emails
  • Transactional Emails

-Digital Marketing – Mobile




Mobile marketing is marketing on or with a mobile device such as a smartphone. Mobile marketing can provide customers with time and space sensitive, personal information that promotes goods, services and ideas.

Mobile marketing is similar to advertising distributed on other electronic channels such as text, graphic and voice messages.

  • SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.
  • Search engine marketing is the second-most common channel, followed by display-based campaigns.

– Digital Marketing – Pay Per Click




Pay per click, commonly known as PPC, refers to a model of Internet marketing in which advertisers pay a fee when they click on one of their ads. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by the ad. The basic formula is –

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Essentially, PPC is a way of buying visits to your site, rather than trying to earn the visits you want.

Search Engine Advertising

Search engine advertising is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a sponsored link to a search engine when someone uses a keyword that relates to their business offering.

Advantage of PPC Marketing

The unique advantage of PPC marketing is that the advertising networks used to manage PPC campaigns not only reward the highest bidders for that ad space, but also the highest quality ads (being most popular with users Advertising).

  • Ads are rewarded for good performance.
  • The better the ad, the greater the click-through rates and lower the costs.
  • Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

– Digital Marketing – CRO

CRO stands for Conversion Rate Optimization. Whatever may be the ultimate goal of your website, a conversion is a successful completion of that action. CRO is a process of site optimization to increase the likelihood that visitors will complete a specific action.

Conversion rate is an important metric in e-commerce, as it indicates the percentage of the site’s total traffic to accomplish a specific goal. The higher the conversion rate, the better.

Once you define which conversions you want to track, you can calculate the conversion rate.

Let’s assume that you make a sale as your conversion. As long as you are monitoring the number of leads received and the number of resulting sales (conversions), you can calculate your conversion rate –

$$Conversion Rate = \frac{Total Number of Sales }{Number of Leads} \times 100$$

When you know what a lead is worth, you can determine how many leads you need each month to maintain your business and how much you should pay for advertising. This is true whether you are using pay-per-click (PPC) or any offline advertising such as mailers or print advertisements.

What is CRO?

Conversion Rate Optimization is −

  • A structured and systematic approach to improving the performance of the website.
  • Informed by insights − specifically, analytics and user feedback.
  • Defined by the website’s unique objectives and needs (KPIs).
  • Taking the traffic that you already have and making the most of it.

What CRO is Not

Conversion Rate Optimization is not −

  • Based on the guesses, hunches, or what everyone else is doing.
  • Driven by the highest paid person’s opinion.
  • About getting as many users as possible, regardless of the quality or engagement.

– Digital Marketing – Web Analytics

Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage.

The focus of web analytics is to understand the users of a site, their behavior and activities. The study of online user behavior and activities generates and provides valuable marketing intelligence –

  • Performance measures of the website against targets.
  • Insight on user behaviors and needs, and how the site meets those needs.
  • Optimization ability to make modifications to improve the website based on the results.



Web Analytics Tools

An average web analytics tool provides hundreds of metrics. These are all interesting but only a few will be useful for measuring website performance. Focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site.

  • To identify users, web analytics tools need to report on user sessions (also known as visits). There are different techniques for identifying users such as IP addresses, user agent and IP address combinations, cookies, and authenticated users.
  • Nowadays, the most common user identification technique is through cookies that are small packets of data that are usually stored on the hard disk of a user’s computer when the person visits a website.

– Digital Marketing – Facebook

Facebook has 1.28 billion active users and is currently the largest social network – adding a lot of potential brand exposure.

Start Facebook Marketing

Ready to get started? Let’s walk through the steps!

Step 1: Set Goals

Any strategy starts with goals. What do you want from your Facebook page? Sales is the obvious choice, but there can also be secondary goals leading to sales.

Consider some of these Facebook marketing goals as you craft your plan −

  • Increase overall exposure and awareness.
  • Create a loyal and engaged community.
  • Establish authority and showcase your knowledge.

Step 2: Research

Your Facebook research will include these areas −

  • Identify your audience and where they spend their time.
  • Research your competition and watch what is working for them.
  • Understand the latest technologies. Make sure you know the latest technologies on Facebook that are effective. Keep up with the trends so that you know what is working for others.



Step 3: Design the Facebook Experience

Now that you have your goals set up, work backwards from those goals to determine how you will achieve them.

  • Set up an editorial calendar. Plan your content that you want to share. You can schedule your daily activity, weekly activity, and monthly activity using a simple Excel spreadsheet.
  • Set up an activity calendar. Look at your long-term activity and marketing plan along with estimating your results. Also decide when and how often to engage with your key influencers.

Step 4: Measure Your Progress

Take time to check your progress on Facebook so that you know if your marketing is working. Get familiar with how Facebook Insight works so you know which posts are working for you

– Digital Marketing – Pinterest

Pinterest helps people find things in a simple, visual way. Pinners can find something they like while browsing your boards, scrolling through the category you listed or searching for you directly.

Pinterest Pins

On Pinterest, each Pin is an idea – a gift, recipe, or even a quote. They always point to the sites they came from (like you!) If you add a save button to your site, people can use it to add your content to Pinterest.

The Pinterest pin spans 100 times more than a tweet, with retweets averaging just 1.4%. And, as Facebook, the half-life of a pin is 1,6000x longer than that of a Facebook post.

Boards are those where people collect and organize their pins. Each board tells a unique story about what the person cares about. People can follow boards they like to pin.

– Digital Marketing – Twitter

With hundreds of crores of users and more than 500 million tweets sent each day, there is a huge opportunity for businesses to reach a global audience of new and existing customers through Twitter.

Twitter is a social communication tool where people broadcast short messages. These messages, called tweets, are limited to 140 characters in length. As a Twitter user, you select other people you want to follow; When you follow someone, their tweets appear in a list known as your Twitter stream.

Whoever chooses to let you know will see your tweet in their stream. It is not necessary that everyone follows you, and not everyone who follows you follows you.

Conversations on Twitter are like face-to-face, in which you are with customers every day. Compelling content will help you attract new followers and keep them engaged over time, build awareness of your brand and engage yourself or your brand as an authority in the industry or niche sector.

– Digital Marketing – Linkedin

LinkedIn can be a powerful tool for individuals and companies looking to build new connections, build leads, and build their brand. In addition to being a great way to recruit new talent, LinkedIn marketing is a potential top marketing tool for employment for B2B businesses. It proves to be the platform of choice for frequent marketing product launches and lead generation.

A comprehensive LinkedIn marketing strategy requires continuous management, monitoring, analysis, and adjustment.

Here, we have listed below a set of important tips to help you the most with your LinkedIn marketing strategy –

Create a dynamic company page for your brand

To build a business presence on LinkedIn and gain access to additional features that increase your visibility, you need to create a LinkedIn company page. Consider this page an extension of your website and fill in a complete profile including products and services. Invite your employees and customers to follow the page.

Be an authority in your industry

You need to plan what kind of material you can provide that will be thinking twice about the decision-making approach they are taking. Think about the discussions you can create that make you stand out as a thought leader. Also determine whether the content is relevant and to whom, and whether the content seeks to motivate prospects to take it.

Engage in the community

This is not how many connections you make or your followers on LinkedIn and other social media platforms. It is about how many people you reach and connect with. The best way to engage in social media is to create a community.


In LinkedIn, you can create real groups that you manage. Consider taking an active role and forming a group in the industry in which you are active. Or, just join an existing group and share related content. Either way, you will be making new contacts and participating in meaningful conversations with industry leaders in your field.

– Digital Marketing – Youtube

YouTube is no longer a new platform; It is over ten years old! However, it is seeing tremendous growth. If it is not part of your online marketing strategy, it should be. But what kind of YouTube videos should you make? The key is to find the place where, what your brand stands for and what your audience cares about intersection.

Creating relevant content is a step, but optimizing it on YouTube is what gets the content that matters to your brand.

– Digital Marketing – Google Adwords

Google AdWords is a marketplace where companies pay to rank their websites based on keywords with the right organic search results.

The basic gist is you want to promote your brand based on keywords. A keyword is a word or phrase a user searches for, which then sees your ad. Your ads will appear only for the keywords you choose.

Google counts clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how many times your ad has been shown when users searched for that keyword.

If you divide the clicks by impressions, you get a click-through rate or CTR. This is the percentage of users who come to your advertised page because they click on your ad.

Consider Google AdWords as an auction house. You made a budget and a bid. The bid determines how much you are willing to pay per click. If your maximum bid is $ 2, Google will only show your ad to people, if others don’t bid higher than the average.

Google doesn’t just want to show ads to the highest bidder – they can still be terrible ads. They care about their users so much that they show them more relevant and better ads by lower paying people.

Therefore − Quality ads + good bid = win!


– Digital Marketing – Google Analytics

Do you have a blog? Do you have a stable website? If yes, then you need Google Analytics. This device can do so many things. Even if you use it only for the most basic information, you can learn a lot about your website visitors and traffic.

A quick glimpse at Google Analytics can tell you −

  • How many people visit the website?
  • Where do the visitors live?
  • Is there a need for a mobile-friendly website?
  • Which other websites send traffic to the website?
  • Which marketing tactics drive the most traffic to the website?
  • Which pages on the website are the most popular?
  • How many visitors got converted into leads or customers?
  • How to improve the website’s speed?
  • Which blog content the visitors like the most?
  • Which place do the converting visitors belong to and what did they visit on the website?

– Digital Marketing – Overview

In simple terms, digital media is the promotion of products or brands through one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing, or web marketing.

Digital marketing has been around a long time, but it is not very well defined. We think that digital marketing includes banner ads, search engine optimization (SEO) and pay per click. Nevertheless, it is too narrow, as digital marketing also includes e-mail, RSS, voice broadcast, fax broadcasting, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! The scope of digital marketing is very wide.

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Hi there, I’m Suraj Singh!

I am an entrepreneur and digital marketing consultant from Chennai, India. In 2017 I founded my own digital agency, Startup Short SEO Tools, where I help leverage SMBs Social Media, SEO, and Content Marketing to increase your traffic and generate qualified leads for your business .

I started ASK BUGG in 2019 as a side project to document all the strategies, tools, and tactics I was using to develop my small agency. The goal was simple: to distribute to other solopreneurs with all the right information needed to start a successful business.

Since then, ASK BUGG has grown significantly and generates over $ 400 in side income each month. Read "Google Adsense"…
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