Search Engine Optimization SEO

20 SEO tips For Small Businesses

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of users of a website or a web page. SEO refers to the improvement of unpaid results (Organic Traffic) and excludes the purchase of direct traffic and paid placements

Check out our list of 20 SEO help and advice tips:

  1. No SEO means no visitors from the search engine. If you do not do this, then search engines cannot categorize and categorize your site for keywords relevant to your business.
  2. Both on-site SEO and off-site SEO are essential. You cannot get good results without doing one after the other.
  3. Start doing SEO now. The longer you leave it to begin, the further your rivals will be, and the harder it will be to rank higher than them.
  4. Know your competition. To know what the sites are ranking on page 1 for the sites you want to rank, on-site and off-site, to get there.
  5. No two websites are the same. An SEO strategy that works for someone else’s site is not guaranteed to work for you because there are so many variables.
  6. SEO will not be expensive if you take time to build good content and build online relationships then you can get big results on a small budget.
  7. SEO results are not immediate. The results of SEO work done today may not be clear, and may not be submitted by search engines, even for weeks, or even months.
  8. The newer your website, the more patience you will need to have. It takes time to build authority and trust, and until you develop both, you shouldn’t expect to get out of older, more established sites.
  9. Never assume your website is finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always add it and improve it.
  10. Optimized for algorithm updates. To get and maintain good rankings you have to optimize your SEO strategy as search engines evolve over time.
  11. You do not need to submit your website to search engines. When a new website or page is created on a website, they have evolved beyond the need to be notified directly.
  12. Get advice directly from Google. Through their webmaster guidelines and webmaster help videos.
  13. Do not risk Google penalties. As they have a significant share of the search market, fines from them result in a significant, and often long-term, loss of visitors to your site.
  14. Know why your site can be fined. Common causes are poor quality content, keyword over-optimization, an ad heavy page layout, and very low quality backlinks.
  15. You are ultimately responsible for all SEO work done on your website. Search engines did not remove the fine on the basis that you did not, and did not know the specifics of SEO work on your site.
  16. Set-up and use Google Search Console. Among other things, to find out which keywords your site is ranking for and which other sites are linking to you.
  17. Set up and use Google Analytics. Among other things, to find out how many visitors your site receives, the keywords they use to find it, and which pages they visit.
  18. Set up Google My Business Page for your business. Doing so builds trust with Google and improves rankings for local keywords.
  19. Diversify your traffic sources. Google is a great source of traffic, but being 100% dependent on them for visitors puts you in a vulnerable position.
  20. Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, because PPC can be expensive, you can get visitors to your site directly for the keywords you want.