1. Improve the structure of your site
A relatively quick way to promote your site is to work on your internal linking structure. If you ensure that your most important pages get relevant internal links, they have a better chance of ranking in search engines. Because a good internal linking structure helps Google understand your site and find out which pages are the most prominent.
The best way to do this depends on the kind of site that you have. As an online shop, you probably want to promote your category pages, but as a restaurant, you can rank your brand new ‘delivery’ page with MAP. For our tips see our ultimate guide to our site.
In any case, you can use the Small SEO tools text link Checker to check how many internal links are already on the post or page. You will quickly find which posts require more prominent position in your site structure. Want more help? Yoast SEO Premium includes an internal linking tool that gives you linking suggestions to link to a post or page. This will help you improve the structure of your site and save you valuable time!
2. Work on your most important pages
Quality content remains important for every website. So, think about how you can improve your important existing pages. Maybe you just don’t have time to pay attention to them. If you can invest time and effort to display your expertise on those important pages; This means research your subject, your audience and what they are looking for.
A quick way to improve your (most important) pages is to look through your posts overview and work on content that has an orange or red bullet for SEO score or readability score. Getting that green bullet will give you an edge, as it means that your content is well adapted and readable to a wide audience.
Another tip: Don’t forget to keep the information on your information pages and contact pages accurate and up-to-date so that your visitors have the latest details. At such times, communication is important, so people know where they stand!
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3. Boost Your Site Speed
Site speed plays an important role in SEO, so if you want to promote your site that is definitely an aspect to focus on. There are many things you can do to improve the speed of your site relatively easily. First of all, you can install a caching plugin (WP Fastest Cache). A caching plugin saves static parts of your site to your server and provides users with these lightweight HTML pages rather than processing relatively resource-intensive WordPress PHP scripts. Both free and paid caching plugins are available and they can significantly speed up your site, see our post on improving site speed for more information.
If you just don’t feel comfortable making that kind of change right now: optimizing your images when the momentum comes is also a quick win. Odds are you are uploading large, high-definition images here and there on your site. These take a long time to load, while most of the time, low resolution images will work fine. Time to resize your images! You can use an image optimization tool, such as jpeg.io.
4. Add some structured data!
Structured data makes it easy for search engines to understand your website. You can get more specific, certain types of structured data in search results, and this is a great way!
If you had to reschedule events and you are making it easier to add structured data yourself, you can also add a schema for a reas scheduled event.
Bonus tip: Focus on social media
In these times, it is a good idea to pay extra attention to social media, not strictly SEO. Many are using it (again) to stay connected and find the latest information. Therefore, make sure that you are active on your social media profile to keep in touch with people. Keep them informed about your activities, how you can help, or how people can help you. I see a lot of creativity on social media, like online dance classes, or seeing through video calls. Whatever your niche may be, there are many ways to stay in touch and connect with your audience in a positive way, so think some!