A list of the top 10 black hat SEO techniques is given below:
- Keyword Stuffing
- Hidden Text
- Doorway Pages
- Article Spinning
- Duplicate Content
- Page Swapping
- Link Farms
- URL Hijacking
- Improper Use of Snippets
1) Keyword Stuffing
Search engines analyze keywords and key phrases on webpages to index websites. To exploit this feature of search engines, some SEO practitioners increase keyword density to achieve higher rankings, which is considered a black hat SEO technique. A keyword density between two and four percent is considered optimal, increasing keyword density beyond that will annoy your readers and affect your ranking.
It refers to coding webpages in such a way that search engines look at one set of content, and visitors see another set of content, that is, a user searches the search results for “gold price” as “current gold.” “And clicks with it. A travel and tourist destination. This practice is not in accordance with search engine guidelines, which ask users to create content not for search engines.
3) Hidden Text
Search engines that can see the text but do not know the readers as hidden text. This technique is used to hide irrelevant keywords and hide text or links to increase keyword density or improve internal link structure. Some ways to hide text are to set the font size to zero, use CSS to set the text from the screen, create white text on a white background, and more.
4) Doorway Pages
Poorly written pages that are rich in keywords but do not contain relevant information and focus on links to redirect users to an unrelated page are called doorway pages. These pages are used by Black Hat SEO professionals to pass in user traffic to unrelated sites.
5) Article Spinning
It involves rewriting the same article to produce its own separate copies so that each copy looks like a new article. The content of such articles is repetitive, poorly written, and of little value to visitors. In this technique, such articles are regularly uploaded to create the illusion of fresh articles.
6) Duplicate Content
Copying original content from one website to another is known as duplicate content. This black hat technique is known as plagiarism.
7) Page Swapping
In this technique, first, you index the webpage and rank on the search engine listings, then you change the content of the page completely. In this case, the user is sent to a different page upon clicking the result of the SERP.
8) Link Farms
A link farm is a website or collection of websites that aims to increase the popularity of a site by increasing the number of incoming links. It is considered a black hat CO because the sites in the link farm have low quality and irrelevant content.
9) URL Hijacking
Here, a domain name that is an incorrect version of a popular website and a competitor site is registered in an attempt to mislead visitors. For example, whitehouse.com can confuse users who want to visit whitehouse.gov.
10) Improper Use of Snippets
In this black hat technique, snippets that are not relevant to your site or page are used to drive traffic to a website. For example, even when using a review snippet, your page contains the same review.